When working on our sponsorship plans with Lakeside, it was pointed out that we may be looking at this marketing plan of action a little backwards.  "Reverse Sponsorship", "We don't want your money" - all the things that groups starting up something try to never say or do.  A link has been forwarded to me that kind of gives us all a perspective on this whole issue.  I guess we are after the "Angry Dollar Market".  Please be aware there is a slight use of foul language, so if you are easily offended, please turn up the volume.